Election Coverage / Opinion

Party Labels vs. Policy

Check out some interesting numbers from Gallup: In the second quarter of 2015, Democrats regained an advantage over Republicans in terms of Americans’ party affiliation. A total of 46% of Americans identified as Democrats (30%) or said they are independents who lean toward the Democratic Party (16%), while 41% identified as Republicans (25%) or leaned Republican (16%). The two parties were generally even during the previous three quarters, including the fourth quarter of 2014, when the midterm elections took place.

Does this worry you?

Some questions to think about…

Why is this happening?

Does this have more to do with the way people perceive the labels “Democrat” and “Republican” than whether they support the actual policies behind those labels?

Can the right marketing and outreach change these findings?

If they polled people based on issues rather than party labels, would the findings be different?

Tweet me @JedediahBila with your thoughts.

Jedediah Bila is a Fox News host and commentator, author, columnist, and former professor and academic dean. Follow Jedediah on Twitter @JedediahBila.

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