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AMAC Supports Bill to Outlaw Deceptive Healthcare Marketing

AMAC has endorsed Congressman Larry Bucshon’s (R IN-08) legislation, H.R. 6663, the Truth in Healthcare Marketing Act, to prohibit misleading and deceptive advertising for medical services. As a physician, Congressman Bucshon brings a unique perspective to the issue of medical services marketing and his bill should assist in ensuring Americans have credible information available to them to make informed healthcare decisions.

May 22, 2020
The Honorable Larry Bucshon, M.D.
8th Congressional District of Indiana
2313 Rayburn House Office Building
Washington, DC 20515

Dear Congressman Bucshon,

On behalf of the 2.1 million members of AMAC – Association of Mature American Citizens, including over 5800 residing in IN-08, I write to offer our support for H.R. 6663, the Truth in Healthcare Marketing Act.

As a fast-growing age 50+ organization, AMAC pays particular attention to the health issues surrounding our members and they insist on taking an active role in the management of their health. However, this can be a challenge for them in today’s healthcare environment where patients are treated not only by physicians, but also by mid-level professionals and other allied personnel.

H.R. 6663 strives to reduce confusion over professional licensure, education level, training, degrees obtained, and clinical expertise and makes it unlawful for providers to misrepresent these credentials. H.R. 6663 also requires advertisements for specific health care services disclose the appropriate license that authorizes the delivery of these services. This component is very timely as some Americans spend more time at home consuming information, entertainment, and advertising due to the lockdown resulting from the COVID-19 pandemic.

Healthcare is rapidly evolving and the information for medical services is nearly instant and free flowing. H.R. 6663 works to give AMAC members and all Americans what they are looking for – credible information for them to use to make informed decisions about their healthcare.

Thank you, Congressman Bucshon, for thoughtful and appropriate legislation that will provide a much-needed dose of clarity for healthcare consumers. AMAC is pleased to offer our organization’s full support for H.R. 6663, the Truth in Healthcare Marketing Act.

Sincerely,
Bob Carlstom
President, AMAC Action

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